Why is This Business Marketing Software to Far-Right and Conspiracy Theorist Audiences?

(Screenshot / YouTube)

VirtualShield, a company that sells virtual private network (VPN) software, is being promoted most prominently by YouTube creators who produce content that features conspiracy theories and far-right political commentary, in addition to programming hosted by at least one open white nationalist.

As a 2017 blog post pointed out, the ownership of VirtualShield is virtually unknown. The business was established using a method that allowed the founders to conceal their ownership and VirtualShield’s listed business location is the office of a company that sells businesses a virtual office address for $45.

VirtualShield runs an ambassador program in which websites and creators can make referral bonuses for directing their fans to VirtualShield products.

(Screenshot / VirtualShield)

However, the use of conspiracy theory rhetoric in its own in-house advertising suggests that VirtualShield may be making a direct effort to target right-wing audiences whose members are convinced that they are being surveilled because of their political beliefs.

One advertisement, featured on VirtualShield’s website, warns viewers about “the men in black suits” who are said to use the internet to orchestrate the spread of political propaganda and the “controlling of your mind”—rhetoric similar to that spread by Alex Jones and his Infowars media operation. To help fuel their paranoid narrative, they rely on legitimate concerns about data collection by big tech platforms, and the possibility of that data being hacked. But then they add an even more ominous, if mysterious, note.

“I guarantee you have a 100 percent chance that someone, a government agency, internet service provider, or an online hacker, is not only watching what you watch—they’re recording what you watch and they’re selling that information to people who pummel you with target-specific ads. And that’s not the half of it,” a narrator reads during one ad posted on VirtualShield’s YouTube channel.

Some of the YouTube creators advertising VirtualShield and producing far-right content and right-wing conspiracy theory content include:

Conspiracy Theorists

  • Jordan Sather, a conspiracy theorist YouTuber who has dedicated his channel in recent months to the byzantine “QAnon” conspiracy theory and appeared on Comedy Central’s “The Jim Jefferies Show” last year to vouch for the QAnon conspiracy theory;
  • Paul Begley, a right-wing pastor who declared his perceived foes to be part of a demonic Illuminati secret society,warned that the “deep state” seeks to put Christians in internment camps, and claimed that Melania Trump ordered the White House undergo an exorcism;
  • Lisa Haven, a conspiracy theorist who gives her viewers warnings about government mind-control programs and plots to exterminate human life, in addition to theories about the “deep state”;
  • Rex Bear’s Leak Project, which shares, among other things, esoteric theories about chemtrails, the Illuminati, sasquatch sightings, and aliens.

Far-Right Creators

  • Andy “Warski” Pires, a right-wing reactionary YouTube creator who piloted a “YouTube bloodsports” series last year that acted as a platform for far-right and white nationalist pundits;
  • James Allsup, a white nationalist YouTube pundit who flaunts his involvement in the white nationalist group Identity Evropa and held an elected position in his local GOP before he was ousted from that post;
  • Lauren Southern, a right-wing pundit and former Rebel Media star who has produced white nationalist agitprop and praised a whites-only town in South Africa for its low crime rate;
  • Brooks Heatherly, a.k.a. “NoBullshit,” a YouTube creator who upholds “race realism,” defended the alt-right Unite the Right rally against criticism, and has expressed anti-Semitic sentiments on numerous occasions.

We attempted to reach VirtualShield for this article but did not receive a response. A customer service representative directed us to the company’s support email address. We emailed the support form, received confirmation that our message had been received, and received no further contact.