Last April the Media Research Council’s Culture and Media Institute attacked J. Crew for using “blatant propaganda celebrating transgendered children” because one of its products advertised a designer who painted her son’s toenails. Fox News eventually picked up the story and warned of the ad’s perilous consequences for children. Now, the CMI is going after J. Crew once again, this time for featuring a gay employee as a model in its May catalog. Dubbing the clothing store “Gay Crew,” the CMI exhorts that “there’s more to company’s LGBT agenda than pink nail polish”:
When you’re right, you’re right. Last month, the Culture and Media Institute reported that internet marketing material from preppie clothing maker J. Crew featured a photo of the company’s president painting the toenails of her young son hot pink.
“Lucky for me I ended up with a boy whose favorite color is pink,” said the photo’s caption. “Toenail painting is way more fun in neon.”
CMI pointed out that the gender-bending ad was a nod to the gay agenda. Fox News picked up the story and a media storm ensued. Liberals scoffed at social conservatives’ concerns that J. Crew was exploiting and normalizing the feminization of the boy with ‘blatant propaganda.’
But according to ABC News.com, CMI was onto something. A May 2, 2011, online story places ‘J. Crew at Center of Gay Economics With Openly Gay Model.’ The company’s May 2011 catalog ‘features employees as models, including a gay designer with his boyfriend, who are described as ‘Happy Together.”
Now, J. Crew seems to have jumped on the bandwagon, according to advertising experts.
So J. Crew is consciously angling for the ‘LGBT’ market, but there’s no agenda behind marketing materials featuring a little boy with hot pink toenails?