General Mills was immediately attacked when it announced its opposition to a proposed amendment in Minnesota, where the company is based, that would enshrine the state’s ban on same-sex marriage in its constitution. National Organization for Marriage president Brian Brown called the move “ludicrous” and claimed that the company “effectively declared a war on marriage” and Minnesota for Marriage began holding protests to “Dump General Mills.” Today, Tony Perkins of the Family Research Council weighed in during his daily radio bulletin by attacking the cereal company for becoming a “general nuisance”:
Perkins: In the marriage debate, General Mills just became a general nuisance. Hello, I’m Tony Perkins with the Family Research Council in Washington. One of America’s largest food companies has an appetite for liberal politics. Five months before voters head to the polls, General Mills decided to weigh in on Minnesota’s marriage amendment. Like Starbucks, the company tried to argue that marriage is bad for business–a theory that’s absolutely ridiculous. Forbes magazine did a feature on the “best states for business”–and 18 of the top 20 protect natural marriage. Still, a spokesman says, “We don’t believe the proposed constitutional amendment is in the best interests of our employees or our state economy… We oppose it.” Experts say it’s a “very risky” position–especially since General Mills makes billions of dollars marketing brands to parents of kids–like Betty Crocker, Pillsbury, Green Giant, Yoplait, Cheerios, Chex, Wheaties, and Lucky Charms. It may impress their corporate friends, but it’s customers that count.