The American Family Association affiliate OneMillionMoms is calling on activists to boycott Ben & Jerry’s because of the company’s new Schweddy Balls ice cream. In an email, the group describes the legendary Saturday Night Live skit featuring People For the American Way board member Alec Baldwin, Ana Gasteyer and Molly Shannon that gives the ice cream its name, but doesn’t see the humor in it. “The vulgar new flavor has turned something as innocent as ice cream into something repulsive,” the group writes.
Urging activists to demand “that no additional Schweddy Balls ice cream be distributed,” the AFA wants its members to tell Ben & Jerry’s to “refrain from producing another batch with this name or any other offensive names or you will no longer be able to purchase their products.” The AFA also knocks Ben & Jerry’s Hubby Hubby ice cream, produced to raise awareness of marriage equality, and laments “that offending customers has become an annual tradition for Ben & Jerry’s”:
Ben & Jerry’s announced their newest ice cream flavor which sounds anything but appealing. Schweddy Balls is the best they could come up with. The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.
The name originated from a Saturday Night Live skit featuring Alec Baldwin as Pete Schweddy, owner of a holiday bakery called Season’s Eatings. “There are lots of great treats this time of year,” Schweddy says. “Zucchini bread, fruitcake, but the thing I most like to bring out at this time of the year are my balls.”
He then explains that he sells popcorn balls, cheese balls, rum balls—balls for every taste—and the ball puns proceed for about four minutes. Ben & Jerry’s chose to go with fudge-covered rum and malt balls for their flavor. The skit culminates in Baldwin stating that “No one can resist my Schweddy Balls.”
In the past, Ben & Jerry’s has released controversial ice creams, like a special edition of Chubby Hubby called Hubby Hubby last year which celebrated gay marriage. It seems that offending customers has become an annual tradition for Ben & Jerry’s.
The ice cream is being released in a limited batch, which means it will be distributed nationwide but only for three or four months. If it proves popular, another batch might be forthcoming, but we hope not.
“The name is irreverent,” says Ben & Jerry’s spokesman Sean Greenwood. “But we’ve always been about having some irreverence and having some fun … We’re not trying to offend people. Our fans get the humor.”
TAKE ACTION
Please send Ben & Jerry’s Public Relations Manager, Sean Greenwood, an email letter requesting that no additional Schweddy Balls ice cream be distributed. Also, highly recommend they refrain from producing another batch with this name or any other offensive names or you will no longer be able to purchase their products.
