When it comes to fighting marriage equality, seemingly no organization has deeper pockets than the National Organization for Marriage, which has announced that is now dumping a half-million dollars into its home state of New Jersey:
The National Organization for Marriage (NOM) announces a new $500,000 voter outreach campaign in New Jersey highlighted by the release of a new radio ad, “Give Me a Break,” which will begin running on targeted New Jersey radio stations today and will continue for at least two weeks.
“NOM’s voter outreach will include telephone calling, direct mailers, and online advertising to let voters know that Democrats are considering following Jon Corzine over a political cliff by pushing gay marriage in the lame duck,” said Brian Brown, executive director of NOM.
The ad, “Give Me a Break,” underscores that Gov. Jon Corzine had four years to push a gay marriage bill, and the losing governor should not waste legislators’ valuable time by pushing a gay marriage bill in the lame duck session when New Jersey voters expect elected officials to focus on far more urgent priorities, like jobs, the economy and the budget.
“In the next two weeks NOM will spend $300,000 in voter outreach on the theme of this ad, including radio ad buys, direct mail, and online advertising,” said Brian Brown. “We have reserved an additional $200,000 for advertising and direct mail outreach if the legislature continues to spend more and more of its time into December fooling around with a vote for gay marriage that New Jersey voters do not want.”
The latest installment in NOM’s New Jersey campaign will bring the total NOM has spent in New Jersey in 2009 in automated calling, radio and television ads, and direct mail voter outreach to more than $1 million.