Charisma new editor Jennifer LeClaire is upset that Honey Maid’s gay-inclusive TV ad is “trying to shove something down my throat for which I have no taste,” writing in a column today that she will “pray for those whose hand may be caught in the cookie jar of sexual immorality when Jesus returns.”
LeClaire also complains that the graham cracker company responded to critics by hiring two “lesbians [to] glue together the complaints to spell out the word ‘love’ in cursive.”
Nowhere in the response ad – or anywhere else that we can find, for that matter – does it say that the artists, Linsey Burritt and Crystal Grover of INDO, are lesbians.
Nabisco’s brand is no longer wholesome. The makers of favorites like Vanilla Wafers and Teddy Grahams is propagating same-sex marriage—complete with newborn babies—in its latest 30-second commercial. Dubbed This is Wholesome, the agenda is indeed anything but.
The commercial kicks off with a man feeding a baby. One would assume the man was the baby’s father. Seconds later, another man leans into the screen and kisses the baby on the head. The commercial reveals the baby’s two fathers taking the baby out for a walk, followed by images of other families spending time together. Of course, Teddy Grahams and Honey Maid graham crackers are intended to be the real star of the spot.
“No matter how things change, what makes us wholesome never will,” the voiceover states. “Honey Maid: Everyday wholesome snacks for every wholesome family. This is wholesome.”
Wholesome? Maybe Nabisco is using a different dictionary than the rest of us. Merriam-Webster defines wholesome as “promoting health or well-being of mind or spirit” and “sound in body, mind, or morals.” By either definition, Nabisco got it wrong.
How did Nabisco respond? The cookie company defended itself, releasing a new commercial showing two women holding up printed sheets of complaints people sent to Nabisco. The lesbians glue together the complaints to spell out the word “love” in cursive. The advertisement’s key message: “Proving that only one thing really matters when it comes to family: love.”
That said, Nabisco is still trying to shove something down my throat for which I have no taste. Although I defend their right to do so, I grieve over the latest example of how immorality is the new normal. Our only godly response is to continue speaking the truth in love and pray for those whose hand may be caught in the cookie jar of sexual immorality when Jesus returns.