Brand Newt

Newt Gingrich has descended upon the Iowa caucuses again, promoting a “Platform of the American People” –and, incredibly, raising the specter of running for vice president:

The timing of his appearances a month before the Jan. 3 Iowa presidential caucuses is leading political observers to suspect he’s angling to be on the short list of running-mates for former New York Mayor Rudolph W. Giuliani, former Massachusetts Gov. Mitt Romney or former Arkansas Gov. Mike Huckabee or whoever is the Republican nominee. …

The former House speaker who flirted with a Republican presidential nomination run earlier this year said in a C-SPAN interview on Sunday that he might accept being the presidential nominee’s running mate if offered.

“Depending on the circumstances, I’d be honored to be considered and under some circumstances, I’d probably feel compelled to say ‘yes,’ ” said Mr. Gingrich, who says he will work until this summer’s presidential nominating conventions “to get both parties to adopt a unity platform on a handful of things they could enact in the first 90 days of 2009.”

It was just two months ago that Gingrich’s incipient presidential run was mercifully laid to rest, but some on the Right are apparently holding out hope that the former House speaker will save them, perhaps fondly recalling the “Contract with America” that he put together shortly before the Republicans took control of the House in 1995 and that served as a right-wing rallying cry after the elections.

Of course, a lot has happened since 1995. Gingrich quickly established his lack of popularity—within two years, his favorability rating was at 15 percent. His skills as a political strategist were put to the test as he pursued the impeachment of Bill Clinton in the run up to the 1998 elections, which resulted in a devastating loss for Republicans and his stepping down from leadership. Many Americans no doubt remember the hypocrisy of Gingrich prosecuting Clinton for sexual indiscretion while he himself was having an affair.

Gingrich was a key figure in creating the era of highly-polarized politics, but today he is branding himself, ironically, as a seeker of common ground, launching a campaign earlier this year of platitudes (“Real change requires real change,” etc.). Now, the Right is looking to him as its “ideas man,” gushing over his “intellectual heft.” “Newt Gingrich is the intellectual cornerstone of our modern conservative movement,” said the American Conservative Union’s William Lauderback at this year’s CPAC.

While such a reputation on the Right may be hard to believe, it may ultimately doom his vice-presidential aspirations; ACU’s David Keene warns that Gingrich’s “articulateness and willingness to speak out on virtually every issue” would put candidates at risk of being “upstag[ed]” by him. That would indeed be embarrassing.

In any event, we’re sure Gingrich is enjoying all the attention, and it brings to mind the words of longtime Gingrich ally Matt Towery after Gingrich announced he wouldn’t seek the presidency. “The question is, around Washington: Was it a scam?”