Halfway into its first year, it is on the verge of surpassing its projected year-long attendance goal of 250,000. Officials now expect nearly 400,000 people to pass through the doors by year’s end.
“It’s been a surprise,” said spokeswoman Melany Ethridge, who attributed it to the dramatic exhibits and ongoing media interest from Europe and elsewhere.
While much of that attendance is likely comprised of Christian schools and church groups showing support for young-Earth creationism, the museum has also benefited from wide publicity. In May, Answers in Genesis distributed an elaborate press kit, including a “video news release.” VNRs are pre-produced news segments, complete with fake reporters, that many cash-strapped local TV stations will air with little or no editing or attribution.
Also included in the press kit was this sample science video, a recreation of the deluge:
You can hear screams in the background, but we are hopeful that no scientists were actually harmed in the making of that exhibit.