The American Family Association’s OneMillionMoms found another ally in its war on JC Penney, as the American Decency Association is now backing a boycott of the retailer for including a same-sex couple in an ad marking Father’s Day. The group maintains that JC Penney “insulted millions of us ‘traditional,’ i.e. ‘real,’ family people” by featuring two dads and their children in the ad:
The ad features a gay “family” – two men playing with two children – with these words: “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
How twenty-first century of JC Penney! All inclusive and stuff. It’s just too bad that by featuring this homosexual couple they have insulted millions of us “traditional,” i.e. “real,” family people. We know that a family is not a mix-and-match combination of its components. It’s a man and a woman and any children they may have or take legal responsibility for. And, in case you skipped biology, that means you can only have one father.
So why is JC Penney pandering to this four percent of the population by marketing to homosexuals rather than simply not encumbering itself in the culture war?
The ADA is encouraging members to email JC Penney and tell them that because of the store’s “pandering to the homosexual movement” they will no longer shop there:
I am extremely offended by your recent attempt to redefine “families” in your recent Father’s Day ad featuring a homosexual couple. Your pandering to the homosexual movement is at the same time pushing away those of us who support traditional, i.e. real, marriage. It is not the place of a department store to be making preachy statements about issues like gay marriage at the cost of its customers. Until such time as I hear that you will no longer attempt to make moral judgments on these issues in your ad campaigns and will be backing out of the culture war, I will not be shopping in your stores. Please, stay out of the controversy and just sell your products.