Ad Age reports that Campbell’s Soup has placed an ad in The Advocate that “showcases the female proprietors of a Manhattan restaurant and a young boy basking over the warm hue of a box of Swanson’s. The accompanying text identifies the women as a couple and the boy as their son.”
And because no company in America is allowed to admit that some of its customers might be gay and therefore advertise to them, the American Family Association has swung into action:
Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.
* Send an email to Campbell Soup Company President Douglas Conant. Tell him you want his company to stop supporting the gay agenda.
* After sending your email, please call Campbell Soup Company (800-257-8443) and their Swanson division (1-800-442-7684) and ask the company to remain neutral in the culture war.
* Forward this e-mail to your friends and family so they will know about Campbell’s support of the gay agenda.
Fortunately, Ad Age reports that the company appears to have no intention of caving to the AFA’s pressure:
Campbell made no apologies for the series of ads, which it said is its first in any LGBT publication, and instead took a decisive stance on the criticism. “Our position on this is pretty straightforward,” said company rep Anthony Sanzio. “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell’s products, and we will continue to try to communicate in ways that are meaningful and relevant to them.”
He added: “Our plans for the Swanson brand include additional placements in The Advocate.”