The Religious Right's Organizing Philosophy: Victory Through Redundancy

One of the most amazing things about Religious Right activism, especially around elections times, is how redundant so much of it is.

Back in 2010, it seemed like every organization was organizing a prayer campaign aimed at swaying the election.  But this time, it looks like the Religious Right is focusing more on getting conservative Christians registered to vote.

We have already written about the Champion The Vote effort, which seeks to register 5 million new Christian voters ahead of the 2012 election and some 50 million over the next decade.  And now it looks like Focus on the Family is heading up a joint voter registration with pretty much the same goal.

Yesterday, Focus released a new video in which Gary Schneeberger, the organization's vice president of communications, (mistakenly?) claimed the goal of the effort was to register some 50 million new Christian voters before the election, which would seemingly require them to begin registering more than 250,000 new voters daily. 

That seems highly unlikely, especially since the rudimentary website for the effort, called Commit2Vote2012.com, says that the goal is to reach some 5 million unregistered voters: 

It's really a matter of simple math: If we want politicians and policies that reflect our most deeply held Christian convictions to win on Nov. 6, we need to ensure fellow believers register to vote and then get to the polls on Election Day.

And you can help make that happen with your financial gift to Focus on the Family's most ambitious voter-registration effort to date. "Commit 2 Vote 2012," an unprecedented partnership with six other pro-life, pro-family groups, aims to reach 5 million unregistered, pro-life Americans with easy registration materials and the motivation to vote their values on Election Day. Every dollar we raise is another potential voter activated who shares our morals and biblical values.

The election is only six months away and Focus is just announcing this massive registration effort now?  How exactly do these various Religious Right groups plan on registering nearly one million voters per month via a project that doesn't even have so much as a website yet?