Frank Schubert

NOM's 'Historic' Fail

For weeks, the National Organization for Marriage’s Brian Brown has been touting the “historic” March for Marriage, telling supporters “this is our time” to "change history." A month ago he wrote excitedly about a “game-changer,” a $500,000 matching gift from one of the major donors that keep NOM afloat. Brown had been inspired by a massive turnout for an anti-marriage-equality protest  in France, and hoped for something similar in Washington. But even with big donors and heavy-weight Religious Right co-sponsors, Brown and his allies couldn’t pull it off. Not even close.

In reality, NOM’s rally had a few, perhaps several, thousand attendees.  (NOM’s Thomas Peters claims 15,000, which seems, um, generous.) And every time one of the speakers tried to make the crowd feel like part of a larger movement by talking about the 200,000 people they said marched recently for one-man/one-woman marriage in Puerto Rico, or the hundreds of thousands or millions in France and Spain, or even the 585,000 who have signed the Manhattan Declaration or the half million who marched against legal abortion, it only served to highlight how few bothered to show up in Washington. According to various speakers, the Catholic Archdiocese of Philadelphia sent five busloads; anti-gay state senator Ruben Diaz claimed 32 buses from New York. Brian Brown gave a shout out to some Chinese Christians from Chicago.

The ethnically diverse speakers’ list was a mix of old and new, including some familiar faces on the anti-gay circuit, such as Harry Jackson, Gary Bauer, and Iowa’s Bob Vander Plaats. Harry Jackson led the crowd in a chant that he said was a prayer for the Supreme Court: “Let God arise and his enemies be scattered.” Bauer delivered a blustery message to the Republican Party that if they “bail” on marriage, he’ll lead as many people as he can out of the GOP (which may not be that much of a threat). Vander Plaats urged Supreme Court justices to look to the Founding Fathers, Billy Graham, and Pope Francis. Also speaking were Doug Mainwaring, now making the circuit as the anti-equality gay man the Religious Right loves to love; Frank Schubert, the mastermind of the dishonest Prop 8 campaign and every anti-equality campaign since then; and Jim Garlow, who made a name for himself among the Religious Right with his pro-Prop 8 organizing. Garlow insisted you cannot call yourself a Christian and support the Court’s “obliterating” what he called a “core aspect of the gospel of Jesus Christ.” (Garlow should have seen the packed crowd at the morning’s pro-equality interfaith service at the Lutheran Church of the Reformation.) Garlow warned Supreme Court justices that they will one day stand before “the Chief Justice of the Universe” and will be held accountable if they defy His ways.

A couple of groups sent under-30 speakers to say how wrong the media is to suggest that Millennials are a lost cause on this issue.  But facts are facts, and polls show that support for marriage equality is overwhelming among under-30 Americans: 72 percent of Millennials believe same-sex couples should be able to get legally married, including 58 percent of under-30 Republicans.

Many of the speakers were on-message to the point of being boringly redundant, repeating the message on marchers’ pre-printed signs: “Kids do best with a mom and a dad” and “Every child deserves a mom and a dad.” Sometimes this came with a strong shot of gender stereotypes: mothers provide tenderness and fathers provide protection.  Brian Brown even showed a video of the Religious Right’s newest heroine, the 11-year old who testified against marriage equality in Minnesota and asked which of her parents she did not need, her mother or father. Perhaps someone could explain that no same-sex couples seeking to get married have any desire to force her to get rid of either parent.

NOM’s backers for the marriage march included the far-far-right-wing Catholic group Tradition, Family & Property, with its scarlet banners, capes, and marching band (see Adele Stan’s reminder who TFP is), Focus on the Family, the Family Research Council, a couple of Catholic dioceses, the Knights of Columbus and the Institute on Religion and Democracy.  Brown gave special thanks to the Mormon-run GFC Foundation for providing grants for buses.

 

Right Wing Leftovers

ProtectMarriage.com Trapped in the Closet

The AP has an article on the on-going battle over Prop. 8 in California that relates that the people and organizations behind the "yes" effort are trying to conceal their true identity and find a way to get people to to support their effort to "turn back the clock without appearing mean-spirited or out of touch with a mainstream that has become increasingly tolerant of gay relationships": 

The Yes on 8 strategy for now involves emphasizing the court's role in upsetting the status quo while downplaying what the amendment's passage would mean for gays and lesbians. The campaign's literature and official ballot arguments both state the amendment is needed because "four activist judges in San Francisco wrongly overturned the people's vote" and that "it's not an attack on the gay lifestyle."

Frank Schubert, a veteran public relations strategist who is co-managing the Yes on 8 campaign, said the understated strategy is designed to counter the principle message of gay rights advocates, who are portraying the upcoming vote as a matter of fairness and equality.

"They want people to feel like you are a bad person if you support what has been the definition of marriage since the dawn of time," Schubert said.

By avoiding anti-gay stereotypes and religious references, gay marriage opponents will more effectively reach potential supporters who might worry that backing the measure would get them labeled as "bigots or homophobes," he said.

It is too bad that the ProtectMarrige supporters just aren't comfortable being honest with themsevles and society about their true feelings.  I mean, just look at this list of those endorsing the effort - it practically screams anti-gay bigotry and homophobia:

Alliance Defense Fund
American Family Association
California Family Alliance
California Family Council
Concerned Women for America
Coral Ridge Ministries
Eagle Forum of California
Eagle Forum of Sacramento
Faith2Action
Family Research Council
Focus on the Family
Liberty Counsel
Pacific Justice Institute
Traditional Values Coalition

You are not fooling anyone, ProtectMarrige, so please just come out of the closet and be honest with yourselves.  We promise that nobody will think any less of you than they already do.  

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Frank Schubert Posts Archive

Peter Montgomery, Tuesday 03/26/2013, 4:02pm
For weeks, the National Organization for Marriage’s Brian Brown has been touting the “historic” March for Marriage, telling supporters “this is our time” to "change history." A month ago he wrote excitedly about a “game-changer,” a $500,000 matching gift from one of the major donors that keep NOM afloat. Brown had been inspired by a massive turnout for an anti-marriage-equality protest  in France, and hoped for something similar in Washington. But even with big donors and heavy-weight Religious Right co-sponsors, Brown and his allies... MORE >
Kyle Mantyla, Monday 11/09/2009, 6:30pm
Kathryn Jean Lopez interviews NOM's Brian Brown and Frank Schubert says he hopes he's remembered for more than being the PR mastermind behind the Right's anti-gay initiatives. The American Family Association is now boycotting the Gap. The Club for Growth has endorsed Marco Rubio. The CADC pleads for donations so they can pay for their anti-hate crimes protest. Sen. John Ensign has moved out of the house on C Street. The Family Research Council is launching a campaign called "Adult Stem Cells Saved My Life." Islam is God's reality check... MORE >
Kyle Mantyla, Monday 09/29/2008, 1:31pm
The AP has an article on the on-going battle over Prop. 8 in California that relates that the people and organizations behind the "yes" effort are trying to conceal their true identity and find a way to get people to to support their effort to "turn back the clock without appearing mean-spirited or out of touch with a mainstream that has become increasingly tolerant of gay relationships": The Yes on 8 strategy for now involves emphasizing the court's role in upsetting the status quo while downplaying what the amendment's passage would mean for gays and lesbians. The... MORE >