TrueLife.org

The Family Research Council is currently hosting its annual Watchmen on the Wall Pastors Briefing in Washington DC, featuring a variety of Religious Right leaders and members of Congress working to mobilize pastors from across the nation. 

Today, in between speakers, FRC handed the floor over to Jesse Connors so that he could promote his web-based evangelism tool called TrueLife.org which claims to offer "reliable answers from a biblical worldview via the Web that are non-threatening and easy to understand and directs people to church."

Connors' service seems to revolve around producing, for a fee, personalized business cards that pastors can hand out, encouraging people to visit the True Life website where they can learn more about Jesus and the Bible and find local churches.  At least, that was the best we could discern, as it was hard to know just what Connors was talking about as he grew increasingly emotional while discussing the success of the effort and demonstrating a video about struggling with homosexuality: